“Trademarks are something that we see every day but don’t make a strong note of it. Everyone deals with trademarks on a daily, and usually, it’s a way to differentiate between brands. Just as a brand can have their trademark, individuals can build their own trademarks as well,” says Nikesh Patel, managing director of HRS Invictus. We usually know trademarks to be effective because they convey a message. A brand, logo, intellect, emotions and something about the message portrays a company’s reputation. Similarly, having a trademark for yourself can build your own reputation and convey what you stand for.
“I always make it a goal to wear great suits. When you look good, you do great work, and it’s a confidence factor as well. People have come up to me and noticed that my suits have become somewhat of a trademark on where I stand. This conveys my personality and icon s as a businessman,” says Nikesh Patel of HRS Invictus. Other examples, for instance, Tony Stark — Marvel’s Iron Man. He is known for his fashion sense, trendy shades and tech. That’s his trademark. Another great trademark of an individual would be celebrities that always wear a particular type of makeup or statement piece. Red lipstick, Gwen Stefani or Christina Aguilera; they have made that something they would do and are known for in their style.
Another great example would be the example of a businesswoman we read about, whenever she gives something to her clients, a letter or gift or anything through her company — she makes sure to include a pressed flower with it. That’s a great trademark that represents and distinguishes her also. “At HRS Invictus, we believe in being different, and we believe that having a trademark on your personality means that you are irreplaceable. It’s essential that people themselves become a symbol and stand for something rather than just the brand doing its job. Both are equally important to maintain a stable, reputable nature.