According to the founder and CEO of HRS Invictus, Nikesh Patel, innovation is often misunderstood as this magic moment in time when an idea suddenly ignites a flame of creativity. “This isn’t actually the case most of the time, but I will say there are times when a sudden burst of creativity could be construed as innovation,” he admits. “However, there is more to innovation than meets the eye and this is why it is so important for entrepreneurs to understand the process before jumping into the fire.”
Over time, Nikesh Patel has discovered that true innovation seeks to answer questions or fill voids left by other products or services which ‘almost’ hit the mark. “Our team of creative sales professionals understands that innovative marketing strategies take shape once an idea is born. The idea isn’t the innovation but rather innovation is forged by refining that idea, that raw ore into pure gold.”
HRS Invictus follows a process much like that established by Apple during their quest to develop user-friendly interfaces for the first iPhones and iPads. While Nikesh Patel and the talent at HRS Invictus have fine-tuned the process to fit the marketing arena, their innovative approach to sales has led to success after success for clients they serve around the globe.
“We have found that a simple idea can literally blossom when shared with the team. Collaboration is essential in developing innovative strategies as each professional brings varying talents to the table. Each member of the team applies his or her talents to creating an effective whole and after the diligent pursuit of making a working strategy, it’s time to begin taking that strategy to the market,” he explains.
Even so, Nikesh Patel understands that one of the obstacles to overcome is self-doubt or procrastination. He says that HRS Invictus isn’t content to hold back with indecisiveness because they’ve developed a highly intuitive sense of empathy with any market in which they operate. In plain English, by engaging with consumers, these highly talented and skilled marketers have learned to listen to what it is that consumers want. This is what they take to market and this is what has accounted for major growth for clients they are privileged to work with.
The one point which Nikesh Patel seeks to make is that innovation is based on knowing your market in such a way as to anticipate needs. Innovative approaches to marketing may begin with that illuminating idea but before a strategy is born, there needs to be a collaborative effort within the team. “We can work our magic,” he says, “but it is a combined effort of truly talented people coming together to make things happen. That’s innovation and that’s the magic we offer our clients.”
